Responsibilities

• Leads the development and execution of a proactive, integrated, multi-channel marketing strategy informed by data analysis, market intelligence, organizational priorities, and customer insights to strengthen brand positioning and drive strategic growth.
• Collaborates closely with leaders and teams to align and execute integrated marketing and communications strategies and serves as a strategic partner to teams, physicians, clinical and operational leaders, and executives to ensure marketing initiatives align with organizational priorities and delivers measurable impact.
• Leads and manages a team of marketing strategists responsible for consumer-facing marketing for priority service lines, including but not limited to orthopedics, cardiovascular services, primary care, urgent care, and specialty programs.
• Ensures marketing plans are audience-driven, data-informed, aligned with access and capacity considerations, and designed to support service line growth objectives.
• Oversees physician-facing and liaison marketing efforts focused on building awareness, preference, and referral relationships with community physicians and providers.
• Aligns physician marketing strategies with service line priorities and broader organizational growth initiatives.
• Leads strategy and governance for marketing sponsorships across the system, ensuring alignment with brand standards, community engagement goals, and business objectives.
• Provides strategic oversight for internal and external events supporting brand awareness, growth, physician engagement, community outreach, and employee engagement; ensures events are purposeful, measurable, and aligned with system priorities.
• Maintains knowledge of and ensures compliance with external legal and regulatory requirements related to healthcare marketing, as well as internal policies and procedures.
• Oversees marketing finances; recommends effective allocation of resources and manages expenses with a focus on stewardship, efficiency, and cost containment.
• Establishes, evaluates, and manages marketing vendor relationships, including oversight of request-for-proposal processes and negotiation and management of vendor contracts.
• Serves as a collaborative leader, educator, mentor, and coach, fostering professional growth and high performance across the marketing organization.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field required
• Experience: Minimum 8 years of progressive leadership and management experience in Marketing, Communications, or a related field
• Other Minimum Qualifications: Demonstrated experience leading teams or initiatives beyond a single department level
• Proven success in strategic planning, execution, and performance measurement
• Demonstrated strategic thinker with strong analytical, technical, and operational skills
• Highly collaborative, politically savvy, and able to influence and build relationships at all levels of the organization
• Excellent written, verbal, and presentation communication skills
• Strong facilitation, negotiation, and conflict resolution skills
• Ability to serve effectively as a leader, educator, mentor, and coach

Nice To Have

• Healthcare marketing experience preferred

Benefits

• Comprehensive Medical, Dental, & Vision Benefits
• Employer Funded Pension Plan, vested after five years (Voluntary 403B)
• Paid Time Off (accrued from day one)
• Onsite fitness studios and discounts to our Carilion Wellness centers
• Access to our health and wellness app, Virgin Pulse
• Discounts on childcare
• Continued education and training