Responsibilities

• Lead development and implementation of online and offline marketing strategy for CA and TX training programs.
• Develop and maintain email, social, PPC, and SMS campaigns for new and existing markets to increase website traffic, leads, and enrollments.
• Lead marketing team to achieve strategic goals, hit deadlines, and deliver measurable results.
• Onboard new partners for website and marketing campaigns and serve as the primary contact for their marketing needs.
• Work closely with third-party website developers to maintain the company website and continuously improve UI/UX.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights for the marketing team.
• Maintain weekly marketing reports to track and evaluate KPIs, monitor marketing budget, and track paid media ROAS.
• Maintain marketing calendars and identify short- and long-term scheduling and resource needs for upcoming campaigns and events.
• Manage and enhance online presence and reputation across social media platforms and review websites such as GMB and Yelp.
• Maintain awareness of industry trends and best practices and use insights to develop and implement marketing plans across the business and competitive landscape.