Responsibilities

• Leads identification of strategic target segments, sizing, and needs assessment. Ensures all brand team members are customer advocates with a strong appreciation and understanding of needs and desires.
• Leads concept development and qualification – including insights, claims, and RTB’s – of key brand initiatives.
• Leads campaign strategy & idea development, advocating for creatives and business targets.
• Leads creative and content development and qualififcation, including production of primary assets.
• Serves as a key player in defining overall brand architecture and communications strategy.
• Develops a brand equity strategy and program to elevate the brand to a new level and eganages the consumer’s hearts and minds.
• Leads the process of market research by defining customer understanding gaps and setting objectives to shared services/Consumer Insights; leading market research intitiatives. Turns insights into business driving actions.
• Impacts decision making with recommendations based on solid marketing understanding and insightful analysis of research findings and data support.
• Collaborates with Marketing Operations team to ensure projects stay on track and production needs are met.
• Partners with Advertising team to ensure delivery against key KPIs; addressing strategy and asset needs.

Requirements

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field
• 10+ years of experience in marketing or retail leadership positions
• Marketing expertise, including branding, creative development, communications strategy, consumer research and analytics
• Proven ability to communicate a clear and compelling vision, gaining buy-in at all levels in a matrix organization
• Flexible and nimble leader with the ability to effectively communicate and mobilize thinking and resources in a fast paced retail environment – including proven ability to identify and allocate organizational resources in alignment with strategic priorities
• Proven team leadership skills including coaching and mentoring
• Proven business leadership skills managing several external suppliers, partners, and agencies
• Strong interpersonal skills to create a feeling of energy and excitement around shared goals and values to build team and organizational commitment
• Ability to travel up to 25% of the time

Preferred

• MBA

Benefits

• Total Rewards: Benefits/Incentive Information
• Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.