Marketing Director, Ballantine Bantam Dell (Hybrid)

New York City, NY (Hybrid)

$95K/yr – $120K/yrSenior Level8+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead marketing campaigns for a broad list of titles, shaping strategy from author collaboration to cross-functional execution, while mentoring a small team and turning insights into performance.

  • Lead campaigns for fiction and nonfiction across digital and social channels
  • Collaborate with authors and agents to tailor campaigns to each book
  • Coach 2–3 marketers and work with the Senior Director on department initiatives

Job Description

Responsibilities

  • Campaign Leadership: Drive marketing campaigns for a broad list of fiction and nonfiction titles, combining big-picture planning with hands-on digital and social execution.
  • Author & Agent Collaboration: Partner closely with authors and agents to develop customized marketing campaigns that reflect each author's vision, connect with readers, and support their publishing goals.
  • People Management: Manage and mentor 2–3 marketers, supporting their growth while collaborating with the Senior Director on team development and department initiatives.
  • Insights & Optimization: Turn audience insights, market trends, and sales data into actionable strategy, setting clear goals and refining tactics to improve performance.
  • Cross-Functional Collaboration: Partner across editorial, publicity, sales, consumer marketing, publishing, and leadership to align priorities, maximize opportunities, and deliver cohesive marketing campaigns.

Requirements

  • Experience: 8–10+ years of marketing experience, preferably in trade publishing, with a proven track record of leading successful title campaigns.
  • Skills: Strong strategic thinking and creative campaign development; strong communication, relationship-building, and presentation skills; able to influence and build trust at all levels of the business.
  • Outstanding organizational ability and the capacity to prioritize and thrive in a fast-paced, deadline-driven environment.
  • Proficiencies: Expertise in Excel, PowerPoint, and Canva.

Preferred

  • Proficiencies: Knowledge of Adobe Workfront and Creative Suite is a plus

Benefits

  • Medical/Prescription drug insurance
  • Dental
  • Vision
  • Health Care/Dependent Care Flexible Spending Account
  • Health Savings Account
  • Pre-Tax and Roth 401(k)
  • Short and Long-Term Disability Insurance
  • Life/AD&D Insurance
  • Commuter Benefits
  • Student Loan Repayment Program
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Founded in 2001
Paddington, Queensland, AUS
91 employees (3 in marketing)

Traffic Signals

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4.3K

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
3 (3% of company)
Marketing Roles Posted (Last 30 Days)
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