Responsibilities

• Oversee a team of eight marketers who work on 50-60 frontlist titles per season
• Develop and review all marketing plans and prepare selling materials
• Allocate marketing budget and approve advertising plans and creative
• Communicate with authors and agents about campaign progress
• Analyze campaign metrics and report on success and growth opportunities
• Collaborate closely with publicity, editorial, advertising, video, and corporate marketing departments
• Maintain strong relationships with Independent booksellers and librarians
• Oversee imprint social media channels and content, with an eye toward growth and building engagement metrics
• Work closely with editors on acquisition opportunities, especially in relation to author platform assessment

Requirements

• At least 6-8 years of experience in book publishing, marketing, brand management, or equivalent
• Strong leadership and management skills and proven success in managing a team
• Excellent written and verbal communication
• Ability to present effectively and clearly in meetings
• Keen attention to detail
• Must be well-organized and able to prioritize and meet deadlines under pressure
• Proven success in digital marketing, social media campaigns, and social media outreach
• Must be a creative and strategic thinker, as well as assertive and persuasive
• Proficiency with Microsoft Word, PowerPoint, Excel