Marketing Director in Assisted Living

West Springfield, MA (Unknown)

$50K/yr – $70K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive occupancy for a senior living community by leading outreach, referrals, and marketing campaigns to convert leads into move-ins and coordinate seamless resident transitions.

  • Own outreach, tours, and lead-to-move-in conversion.
  • Must-have: marketing/sales experience in senior living, healthcare, or hospitality.
  • Standout: established referral partnerships with hospitals, SNFs, and case managers.

Job Description

Responsibilities

  • Create and execute marketing and outreach strategies to maintain high occupancy.
  • Conduct tours, follow-ups, and personalized outreach to convert leads into move-ins.
  • Build strong relationships with referral partners (hospitals, skilled nursing facilities, rehabs, social workers, case managers, etc.).
  • Coordinate community engagement events and professional networking opportunities.
  • Contribute to digital marketing, advertising, and social media campaigns in collaboration with regional support.
  • Track and report activity.
  • Support smooth resident transitions and coordinate with other departments.

Requirements

  • Strongly preferred experience in marketing/sales, ideally in senior living, healthcare, or hospitality.
  • Excellent interpersonal and communication skills.
  • Strong organizational skills and goal-oriented mindset.

Preferred

  • Knowledge of assisted living and memory care services is a plus

Benefits

  • Competitive base salary (Scale based on experience)
  • Health Insurance
  • Paid time off and holidays
  • Supportive team culture and meaningful work