Marketing Director in Assisted Living at Monastery Heights | West Springfield, MA

Marketing Director in Assisted Living

West Springfield, MA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive marketing and outreach to maintain high occupancy for a senior living community.

Create and execute marketing and outreach strategies to maintain high occupancy.
Strongly preferred experience in marketing/sales, ideally in senior living, healthcare, or hospitality.
Knowledge of assisted living and memory care services is a plus.

Create and execute marketing and outreach strategies to maintain high occupancy.
Conduct tours, follow-ups, and personalized outreach to convert leads into move-ins.
Build strong relationships with referral partners (hospitals, skilled nursing facilities, rehabs, social workers, case managers, etc.).
Coordinate community engagement events and professional networking opportunities.
Contribute to digital marketing, advertising, and social media campaigns in collaboration with regional support.
Track and report activity.
Support smooth resident transitions and coordinate with other departments.

Strongly preferred experience in marketing/sales, ideally in senior living, healthcare, or hospitality.
Excellent interpersonal and communication skills.
Strong organizational skills and goal-oriented mindset.
Knowledge of assisted living and memory care services is a plus.