Responsibilities

• Partner closely with the Global Product Organisation to shape positioning, messaging and go-to-market strategy.
• Translate complex AI capabilities into clear, differentiated and commercially compelling value propositions.
• Influence roadmap discussions with market insight, customer feedback and competitive intelligence.
• Ensure launches are commercially sharp, competitive and execution-ready across all regions.
• Define and execute the global marketing strategy for iX AI products across awareness, acquisition and retention.
• Identify priority segments, use cases and commercial opportunities with precision.
• Build positioning that clearly differentiates iX in competitive and fast-moving AI markets.
• Establish a clear point of view on trust, responsible AI, data privacy and governance as part of the iX narrative.
• Develop demand generation initiatives that drive user acquisition, activation and subscription growth.
• Optimise the full funnel from awareness through conversion, usage and retention.