Marketing Director, Advance Wound Care (Foams and Dressings)

Fort Worth, TX (Hybrid)

$143K/yr – $210K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale the AWC brand portfolio by leading a PM team, aligning cross-functional decisions on targeting, pricing, media, and medical education, and owning demand planning with budget stewardship.

  • Own brand strategy across targeting, segmentation, pricing, contracting, digital media, tradeshows, market research and messaging.
  • Lead cross-functional asset creation, training, medical education planning, and forecasting for new product launches.
  • Own demand planning and forecast while coordinating with supply planning and operations to ensure product availability.

Job Description

Responsibilities

  • Leading and developing a team of product managers to execute annual brand plans and achieve budget targets
  • Oversee and gather cross-functional alignment for all key decisions related to targeting, segmentation, pricing & contracting strategy, digital media plans, tradeshows, market research, new messaging, and medical education
  • Manage the full Advertising & Promotion budget for all AWC brands
  • Drive team toward gathering more customer insights through field rides, customer engagement, and market research to acquire new customers and increase net promoter scores
  • Collaborate with upstream/global marketing, clinical, R&D, medical education, sales leadership and other cross-functional partners to complete asset creation, training development, medical education planning, and forecasting for new product launches
  • Collaborate with fellow marketing leaders to market the full wound portfolio to customers and improve the customer experience
  • Own demand planning and forecasting for all brands and working closely with supply planning and operations to ensure product availability
  • Work closely and manage relationships with external and internal creative agencies and digital CRM leaders
  • Work with Sales Training Team and key members of the sales force to develop and execute plans for ongoing training and upskilling
  • Partner with Market Access to refine outcomes-based contracting and PIP portfolio solution messaging
  • Work closely with Sales Operations to develop important brand KPIs, analyze sales and claims data, and develop insights to increase share
  • Demonstrate a high level of financial acumen for analyzing market data, sales figures, budget forecasting and long-range planning

Requirements

  • BA/BS required
  • MBA, M.S. or advanced degree preferred
  • 8+ years of experience in Medical Device or Healthcare field required in Marketing, Sales, R&D or related functions
  • 4+ years of work experience in product marketing within medical/healthcare/pharma
  • Prior experience leading a team preferred, or strong potential as a new people leader
  • Experience marketing medical devices to hospitals, supply chain, and nurse decision makers
  • Wound foams and dressing marketing experience strongly preferred

Benefits

  • Inclusion, Diversity and Equity- Committed to Welcoming, Celebrating and Thriving on Diversity, Learn more about Employee Inclusion Groups on our website ( https://www.smith-nephew.com/ ).
  • Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement
  • Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
  • Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
  • Flexibility : Hybrid Work Model (For most professional roles)
  • Training: Hands-On, Team-Customized, Mentorship
  • Extra Perks: Discounts on fitness clubs, travel and more!
Smith+Nephew logo

Smith+Nephew

4.0 Glassdoor

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.Through a spirit of ownership and can-do attitude, we work together to win..We’re a company of people who care about each other, about our customers and their patients, and about our communities. Together, we fulfill our shared purpose of Life Unlimited. Please note: not all products referred to may be approved for use or available in all markets.

Watford, England, GBR
19K employees (755 in marketing)
81% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
301.9K
Monthly Google Ads Budget
$15.8K
Traffic Source Mix
Search
55.6%
Direct
36.2%
Referral
6.3%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~18.7K

Marketing Team

Marketing Team Size
624 (3% of company)
Median Career Experience
19 years
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
2

Recent News