Responsibilities

• Marketing Strategy & Audience Growth | 25%
• - Implement Key to Change's marketing strategy across digital and traditional channels.
• - Translate organizational priorities into marketing strategies, campaigns, and measurable outcomes.
• - Build campaigns that increase awareness, prospective student inquiries, enrollment, donor engagement, event participation, and community visibility.
• - Understand Key to Change's audiences and develop journeys that move people from awareness to interest, engagement, and conversion.
• - Apply principles of consumer behavior, including urgency, relevance, trust, social proof, personalization, and strong calls to action.
• - Establish measurable campaign goals, evaluate performance, and identify opportunities to expand Key to Change's reach.
• Digital Advertising, SEO & Conversion | 20%
• - Plan, execute, monitor, and optimize paid digital advertising across platforms such as Google, Meta, and YouTube.
• - Manage advertising budgets and evaluate cost per lead, conversion rates, return on advertising spend, and other performance indicators.

Requirements

• Bachelor's degree from an accredited college or university in marketing, communications, advertising, public relations, business, design, or a related field.
• Minimum of 5 years of progressively responsible professional experience in marketing, digital marketing, advertising, brand management, content marketing, e-commerce, communications, or a related field.
• Demonstrated experience managing significant marketing initiatives from strategy and concept through execution, measurement, and optimization.
• Demonstrated success generating measurable outcomes such as customer acquisition, enrollment, qualified leads, donations, registrations, or sales.
• Experience with paid digital advertising, social media, websites, digital analytics, and a strong working knowledge of SEO.
• Strong writing, editing, visual judgment, and demonstrated graphic design capabilities.
• Experience developing creative concepts for video, photography, advertising, or multimedia campaigns.
• Ability to interpret campaign data and make decisions based on performance.
• Experience managing budgets, vendors, contractors, timelines, and competing priorities with limited day-to-day supervision.
• Excellent project management, organizational, interpersonal, and collaborative skills.

Preferred

• Experience with nonprofit organizations, education, arts and culture, youth development, Google Ads, Meta Ads Manager, Google Analytics, Google Search Console, WordPress, Mailchimp, Salesforce, photography, video, and conversion testing is a plus

Benefits

• 401(k) matching
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• Medical coverage through an Individual Coverage Health Reimbursement Arrangement (ICHRA)
• dental and vision insurance