MARKETING & DIGITAL CONTENT SPECIALIST

Irvine, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive community marketing and digital content for Melia Homes, coordinating campaigns, social, and website assets to support launches and sales.

  • Own content creation, calendar management, and asset development across social, website, and print materials.
  • Must-have: 2–5 years in marketing or digital roles with real estate/homebuilding focus.
  • Standout: Collaboration with sales teams and end-to-end campaign execution across channels.

Job Description

Responsibilities

  • Manage and update website content, including community pages, inventory homes, promotional messaging, and campaign updates.
  • Ensure accuracy of pricing, product information, MLS syndication, and digital marketing materials across all platforms.
  • Assist with landing page creation and digital campaign execution for community launches, grand openings, and special events.
  • Monitor website functionality and coordinate updates, corrections, and enhancements with vendors and partners.
  • Support CRM lead routing and digital lead management processes.
  • Track website and digital campaign performance using analytics and reporting tools.
  • Help optimize user experience and online engagement across digital touchpoints.
  • Develop and execute engaging social media content across Instagram, Facebook, LinkedIn, and other platforms.
  • Create brand-aligned content including reels, stories, photography, videos, graphics, captions, and written posts.
  • Coordinate photography, videography, virtual staging, and creative asset development for communities and campaigns.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
  • 2–5 years of experience in marketing, digital marketing, social media, content creation, or related roles.
  • Experience in homebuilding, real estate, hospitality, lifestyle, or consumer marketing preferred.
  • Strong understanding of social media platforms, digital marketing, and content creation best practices.
  • Experience with website platforms, CRM systems, Canva, Adobe Creative Suite, or similar marketing tools preferred.
  • Strong copywriting, proofreading, and communication skills.
  • Highly organized with strong attention to detail and ability to manage multiple projects and deadlines.
  • Self-starter with a proactive mindset and strong problem-solving skills.
  • Comfortable working in a collaborative, fast-paced environment with evolving priorities.
  • Pause for commas and bullet alignment included in text.

Preferred

  • Experience in homebuilding, real estate, hospitality, lifestyle, or consumer marketing preferred.
  • Experience with website platforms, CRM systems, Canva, Adobe Creative Suite, or similar marketing tools preferred.

Benefits

  • Opportunity to be part of a growing and highly collaborative team.
  • Creative work environment where ideas are valued.
  • Work on meaningful projects that shape communities and customer experiences.
  • Opportunity for growth within a respected Southern California homebuilding company.
  • Competitive compensation and benefits package.
Melia Homes logo

Melia Homes

Evolved from more than two decades of hands-on experience in imaginative home design, timely construction and personalized customer care, Melia Homes is setting the new standard for superior quality in new home construction with enduring style in the most desirable communities of Southern California. We build a highly diverse product type, selling a wide array of attached and detached home styles to buyers ranging from first-time purchasers to luxury buyers. Among the Southland’s fastest growing niche builders, Melia Homes features communities in Orange, San Diego and Los Angeles Counties. Melia Homes is headquartered in Irvine, California. For neighborhood information, visit MeliaHomes.com.

Founded in 2009
Irvine, California, USA
43 employees (4 in marketing)

Traffic Signals

Monthly Visitors
32.2K
Monthly Google Ads Budget
$38.4K
Traffic Source Mix
Search
27%
Direct
52.2%
Referral
6%
Social
13.5%
Paid
1.2%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
4 (9% of company)