Responsibilities

• Create, manage, and schedule engaging content across company social media platforms including Instagram, Facebook, LinkedIn, TikTok, and more
• Collaborate with leasing teams to market available rentals and increase property exposure
• Work closely with leasing teams to ensure listing photos, unit images, and property information are accurate, updated, and actively maintained on property management websites such as RentCafe and other marketing platforms
• Visit properties and apartment communities to capture photos and videos of units, amenities, and community features
• Edit and enhance photos to create professionally staged marketing materials
• Design marketing graphics, flyers, social posts, and promotional campaigns
• Utilize AI tools, Canva, Photoshop, and other creative platforms to streamline and enhance content creation
• Assist in developing branding strategies and marketing initiatives for the company portfolio
• Collaborate with HR to promote company culture, employee recognition, recruiting efforts, and employee events with marketing materials and content creation to post internally and on company social media pages
• Monitor social media engagement, trends, and analytics to improve performance and audience growth

Requirements

• Minimum of 3 years of experience in marketing and social media management within the property management industry
• Strong understanding of social media platforms, trends, and content strategies
• Experience with Canva, Adobe Photoshop, and AI marketing/content tools required
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Creative mindset with attention to detail and branding consistency
• Must be comfortable traveling to properties as needed

Preferred

• Photography and videography skills are a plus
• Experience editing photos and creating visually appealing property marketing materials preferred

Benefits

• Medical, dental, and vision benefits
• 401(k) match
• Paid time off
• Paid holidays
• Company-provided photography and content creation equipment