Marketing & Digital Communications Coordinator

Sioux Falls, SD (On-site)

$50K/yr – $55K/yrMid LevelOther

Posted 3 months ago

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Job Summary

Drive YMCA marketing and communications to raise awareness, engagement, and participation across programs.

  • Plan and implement marketing and communications efforts across YMCA programs.
  • Must-have: Experience with graphic design and digital marketing tools (such as Canva, Adobe Creative Suite).
  • Standout: Strong storytelling to reflect the YMCA mission across digital and print channels.

Job Description

Drive YMCA marketing and communications to raise awareness, engagement, and participation across programs.

  • Plan and implement marketing and communications efforts that increase awareness, engagement, and participation across YMCA programs and services
  • Must-have: Experience with graphic design and digital marketing tools (such as Canva, Adobe Creative Suite, or similar platforms)
  • Standout: Strong written and verbal communication skills with the ability to tell mission-aligned stories across multiple channels

Responsibilities

  • Develop high-quality content and visual materials for social media, campaigns, and marketing initiatives that reflect the YMCA’s mission and brand
  • Manage digital platforms, including social media, website updates, and email marketing, ensuring content is current, consistent, and user-friendly
  • Coordinate media outreach by developing press materials, pitching stories, and organizing interviews, while supporting broader community visibility through billboards and signage
  • Produce and manage print materials such as brochures, program guides, and magazine placements with a high standard of quality and brand consistency
  • Partner with the Development Director to support fundraising campaigns, donor communications, and impact storytelling
  • Collaborate with membership and program teams to promote offerings and strengthen participation and retention
  • Monitor performance and use data to inform decisions and improve overall marketing effectiveness

Requirements

  • Strong written and verbal communication skills, with the ability to adapt messaging for different audiences
  • Ability to manage multiple projects and deadlines with strong attention to detail and organization
  • Understanding of social media platforms and content development, with an ability to tell engaging, mission-aligned stories
  • A proactive, self-directed approach, with the ability to take initiative and follow through on projects

Preferred

    Benefits