Marketing & Development Associate (77611)

Cabell County, WV (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 days ago

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Job Summary

Own and execute integrated marketing and community engagement initiatives across social media, website optimization, event coordination, and analytics to boost engagement and brand visibility.

  • Lead social media content strategy and design aligned with brand guidelines
  • Drive website optimization and paid SEO/SEM campaigns
  • Coordinate community events and build partnerships with local organizations

Job Description

Responsibilities

  • Social Media & Marketing Design: Create and manage engaging social media content aligned with brand guidelines.
  • Social Media & Marketing Design: Design marketing materials (e.g., brochures, flyers, ads, presentations).
  • Website & SEO/SEM Management: Update website content; analyze and improve user experience.
  • Website & SEO/SEM Management: Optimize content for search engines and manage paid search campaigns.
  • Event Coordination: Plan and execute community events, including logistics and promotion.
  • Event Coordination: Represent the organization at outreach activities and foster partnerships.
  • Analytics & Strategy: Monitor social media and SEO performance, providing data-driven insights.
  • Analytics & Strategy: Develop strategies to boost engagement, visibility, and brand recognition.
  • Additional Duties: Perform other related duties as assigned.

Requirements

  • Education: Bachelor’s degree in marketing, communications, or related field, OR equivalent experience.
  • Skills and Communication: Excellent verbal and written communication skills and ability to interact with the public.
  • Policy and Legal Knowledge: Thorough understanding of Prestera’s policies and procedures as well as consumer protection, advertising standards, and intellectual property rights.
  • Technical Proficiency: Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Experience managing social media platforms and SEO/SEM campaigns.
  • Strong communication and organizational skills.
  • Continuing Education: Maintains current knowledge of marketing and development practices, typically acquired through continuing education.
  • Licenses & Certifications: SEO/SEM or Meta certifications (must obtain if not certified).
  • General Development: Stay current with industry trends, particularly in the integrated services field. Attend local business and marketing events in catchment areas.
Prestera Health Services logo

Prestera Health Services

Prestera Health Services is the largest behavioral health services provider in West Virginia, serving the counties of Boone, Cabell, Clay, Kanawha, Lincoln, Mason, Putnam and Wayne. In addition to more urban locations, Prestera provides services to those in rural areas where individuals may otherwise be unable to access much needed behavioral health services.Prestera Health Services provides a broad range of services from general outpatient services to children, adults, and families, to specialized services for more intensive care. Additionally, Prestera Health Services offers a variety of addictions services including recovery coaching, outpatient, detoxification, public inebriate services, both long and short term residential housing and permanent recovery housing. This continuum of care allows our experienced staff to offer the very best treatment within a fully integrated system developed to meet the individual needs of each client.With over 50 locations, Prestera is accessible when and where you need us.

Founded in 1967
Huntington, West Virginia, USA
370 employees

Traffic Signals

Monthly Visitors
10.3K
Traffic Source Mix
Search
55.6%
Direct
25.3%
Referral
5.3%
Social
12.5%
Paid
1.3%

Headcount Trend

Current headcount: ~370

Marketing Team

Marketing Roles Posted (Last 30 Days)
1