Own and execute visual design across digital ads, paid social, web graphics, email templates, and print collateral, applying strong layout, typography, color, hierarchy, and grid systems across every format and scale. Edit and produce video content in Premiere Pro and After Effects, including cutting long-form content into ad and social variants optimized for each platform. Steward the brand system across both brands, extending it consistently and creatively within established guidelines, including during an active brand transition where consistency matters most. Work fluently in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and translate production designs into easy-to-use, on-brand templates for the broader team in Canva. Design web and landing page experiences with responsive thinking and the ability to implement directly in HubSpot. Build sales enablement materials including one-pagers, pitch decks, battle cards, and leave-behinds, alongside trade show and large-format assets that read clearly at distance. Translate complex or technical software value into clear, compelling visuals and bring a storytelling instinct to video and campaign work, structuring a narrative rather than just executing assets. Design performance creative with a testing mindset, developing ad variants and iterating based on results rather than defending the first draft. Manage a high volume of concurrent briefs with strong self-direction, proactive communication on timelines, and full accountability within a brief and ticket system. Partner closely with campaign, product marketing, digital, and partnership marketing teams to understand strategic context and deliver work that serves each brief's intent. Use AI tools for generative imagery, video production, and workflow acceleration with sound judgment about when they serve quality and when they do not. Maintain up-to-date platform specification knowledge across LinkedIn, Google, Meta, YouTube, HubSpot, and print, and deliver every asset with pixel precision, correct specs, and clean file organization. Apply accessibility fundamentals including contrast, legibility, video captioning, and inclusive design basics across all output.