Marketing & Design Manager at Florida State University | Tallahassee, FL | $50K/yr – $60K/yr

Florida State University

Marketing & Design Manager

Tallahassee, FL (On-site)

$50K/yr – $60K/yrMid Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the marketing and design for Opening Nights with end-to-end ownership of multi-channel campaigns that boost ticket sales and grow the audience.

Growth ownership: plan digital ads, social, email, and partnerships to maximize revenue and attendance.
Audience expansion: drive audience diversification and collaborate with artists and media to promote events.
Brand and assets: design, production, and library management to ensure consistent branding across all touchpoints.

Job Description

The Marketing & Design Manager leads the marketing, advertising, and creative production efforts for Opening Nights at Florida State University. This position is responsible for developing and implementing marketing strategies that drive ticket sales, increase audience engagement, and strengthen the Opening Nights brand. This role combines strategic marketing leadership with hands-on creative execution, including the design of marketing materials, digital advertising campaigns, and promotional content.
Develop and execute marketing plans for Opening Nights, focusing on strategies that increase ticket sales and audience growth.
Plan and manage multi-channel campaigns—digital ads, social media, email, media partnerships, and traditional advertising.
Analyze campaign and audience data to optimize strategies and maximize revenue.
Implement initiatives to expand and diversify audiences; coordinate with artists, press, and partners on promotions.
Design and produce marketing materials, ensuring brand consistency across all platforms.
Supervise part-time marketing staff and oversee their tasks.
Coordinate with vendors and manage production schedules and quality control for marketing assets.
Assist with budgeting, review expenditures, and oversee vendor payments.
Capture event photography and manage a library of visual content for marketing purposes.

Bachelor's degree and four years experience related to media, communications, and/or marketing services or a combination of post high school education and experience equal to eight years.

Florida State University

Florida State University offers a unique academic environment built on our cherished values, distinctive heritage, and welcoming campus. Florida State has it all, offering nationally-ranked academics, world-renowned faculty, championship athletics, and a prime location in the heart of the state capital. And we're the oldest continuous site of higher education in Florida!Combining traditional strength in the arts and humanities with recognized leadership in the sciences, our university is privileged to provide 16 colleges that offer more than 275 undergraduate, graduate, doctoral, professional and specialist degree programs, and it’s worth noting that each year FSU awards over 2,000 graduate and professional degrees. Upon graduation, our students join an exclusive and supportive network of more than 300,000 alumni around the world.Florida State University's arts programs rank among the finest in the world. We also offer a wide array of undergraduate and graduate research opportunities, including those at the National High Magnetic Field Laboratory – the only national lab in the state.We are Florida State University, and we are inspiring the extraordinary.Interested in learning more about Florida State? Visit http://fsu.edu/about/.

Tallahassee, Florida, USA

16K employees (806 in marketing)

news.fsu.edu