Responsibilities

• Develop and execute multi‑channel lead generation programs (paid search, paid social, ABM, remarketing, email nurtures).
• Build full‑funnel strategies aligned to Solutionz’s verticals and buyer journeys.
• Partner with Sales Leadership and ISRs to ensure high lead quality and seamless handoff.
• Use Google Business Insights and digital performance indicators to guide campaign refinement.
• Evaluate traffic trends, engagement patterns, and user behavior changes across digital properties.
• Monitor performance signals to improve conversion at each stage of the funnel.
• Own all HubSpot reporting dashboards for lifecycle stages, revenue attribution, and campaign performance.
• Oversee workflow automation, segmentation, lead scoring, and nurture sequences.
• Ensure proper tracking and campaign attribution using UTMs and HubSpot campaign structures.
• Deliver monthly and quarterly insights to leadership tied directly to pipeline health and revenue outcomes.

Requirements

• 4-8 years of experience in a demand generation marketing role in the audiovisual or similar industry
• Strong fluency in Google Business tools and understands how they influence digital visibility
• HubSpot expertise, especially in reporting, automation workflows, segmentation, and lifecycle/journey management
• Strong understanding of paid advertising strategy (search, social, MDF/co-op)
• Hands-on experience with AEO, GEO, and AIO, and curiosity for emerging AI‑search trends
• Ability to interpret complex digital signals and turn them into actionable insights
• A track record of optimizing campaigns based on data, experimentation, and conversion learnings
• Excellent communication skills and comfort collaborating with Sales, ISRs, and Marketing counterparts
• A proactive, continuous‑improvement mindset
• High accountability, strong organization, and the ability to thrive in a fast‑moving environment

Preferred

• Experience with ABM programs
• Experience with AI-driven discovery approaches
• Familiarity with multi-channel demand generation