Senior Marketing Manager
eSmart Systems
Boulder, CO (Remote)
$100K/yr - $125K/yrIn-houseFull-timeSenior level7+ years exp.
13 hrs ago
Marketing Database Manager
Mason County, WA (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own data-driven direct mail programs and segmentation to drive revenue and ROI, while coordinating cross‑department efforts and delivering timely analytics and reinvestment decisions.
- Develop and optimize direct mail campaigns to grow the customer base and improve ROI.
- Set segmentation and reinvestment standards based on performance and budget realities.
- Lead monthly analytics and reinvestment reporting to inform strategic decisions.
Job Description
Own data-driven direct mail programs and segmentation to drive revenue and ROI, while coordinating cross‑department efforts and delivering timely analytics and reinvestment decisions.
- Responsibilities: Develop marketing programs and campaigns that build rated customer base, increase response rate resulting in maximized incremental revenue and ROI.
- Responsibilities: Set segmentation and reinvestment standards based on observed performance and budgetary guidelines.
- Responsibilities: Develop and monitor efficiencies of all Direct Mail processes including list assignment, creative, proofing and expense.
Little Creek Casino Resort
Owned and operated by the Squaxin Island Tribe, Little Creek Casino Resort features nearly 200 luxurious, well-appointed rooms. The Indian-style gaming casino showcases more than 1,000 slot machines and table games, including poker, blackjack, craps, roulette and Texas Hold-Em. Top-quality, live entertainment — comedy, music and other shows — perform in the Skookum Creek Event Center that hosts business and other events for up to 2,000 guests. The recently celebrated Grand Opening of Salish Cliffs Golf Club, their par-72 champion golf course combined with six on-site dining choices, live entertainment, luxury resort accommodations and various other amenities makes Little Creek Casino Resort an unmatched destination.
Traffic Signals
Monthly Visitors
45.1K
Monthly Google Ads Budget
$247
Traffic Source Mix
Search
18.8%
Direct
39%
Referral
7.7%
Social
6%
Paid
1.2%
Headcount Trend
Current headcount: ~293
