Responsibilities

• Establish setups in tracking system and/or any other relative system for all projects/campaigns relating to Player Rewards, slot and table game promotions, special events and entertainment, direct marketing, and Resort and Casino groups.
• Coordinate and implement all direct marketing projects, including direct mail, e-mail, tele-messaging, and player newsletter.
• Develop, implement and maintain standards and procedures for database maintenance.
• Collaborate with MIS, Marketing, Finance, and other departments as deemed necessary, to develop procedures for tracking slot and table games play, promotions and events.
• Serve as liaison to player tracking system vendor, keep up to date with all tracking and new products and maintain all report mechanisms.
• Handle segmentation of database and implementation of tiered offers.
• Create all coupons/offers in systems; proof the direct marketing matrix/list; and monitor the tier upgrade, monthly liability clearance on accuracy and timely manner.
• Evening, holiday and/or weekend work may be required

Requirements

• Bachelor Degree in Marketing, Business Management, or Database Management / Computer Science.
• Minimum Three-year work experience in database management.
• Must have experience in the following marketing areas: direct mail, database marketing, gaming experience preferred.
• Class III Gaming License issued from the Squaxin Island Gaming Commission.
• Language Skills: Ability to read, Analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Reasoning Ability: Capable of rational problem resolution, collecting data, establishing facts, and to draw valid conclusions.
• Other: Knowledge necessary to develop and maintain quality and quantity databases.
• Proficient in PC based computer systems, including Microsoft Office products, Word, Excel, Access, Power Point, windows, database applications, spreadsheet development, etc.

Preferred

• Basic knowledge of SQL a plus.
• Knowledge of IGT and/or QCI a plus.
• Gaming experience preferred