Responsibilities

• Build and manage reports across paid and organic channels: Ads, SEO, Social, Influencer, Website, Lifecycle
• Track and analyze patient journey data from ad click to treatment conversion
• Develop dashboards in Hubspot, Tableau, and Excel and assist with data visualization for leadership
• Perform list segmentation and reporting for email, sms, direct mail, and ad targeting (e.g., by zip code, treatment stage, etc.)
• Monitor attribution trends and conversion funnel performance using internal and on-platform data
• Own and maintain marketing tech stack integrations, including: HubSpot, Postie, IgnitePost, CallRail, Switch, Google Tag Manager
• Ensure clean, timely data passbacks from marketing into sales systems and vice versa
• Troubleshoot conversion tracking issues across new and existing marketing channels
• Help stand up new marketing channels by leading data pipeline, tracking, and attribution setup
• Maintain website data capture integrity and ensure proper funnel tagging

Requirements

• 3-5+ years experience in a marketing analytics, martech, or similar role
• Hands-on experience with:
• HubSpot CRM and marketing automation
• Tableau (or similar BI tools)
• Familiar with data warehouses–particurlarly Google BigQuery and solid grasp of SQL
• Plus: Some familiarity with Improvado, Portable, Census, Fivetran (or similar data pipeline and ETL tools) and/or AI tools like Claude
• Experience integrating and troubleshooting third-party marketing platforms with CRMs
• Experience with ETL processes in relation to common marketing data platforms and data warehouses
• Working knowledge of conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions), server-side tagging, and Google Tag Manager and for compliant and accurate marketing attribution.
• Working understanding of data governance, naming conventions, and field mapping across platforms
• Able to QA, debug, and validate tracking discrepancies between source-of-truth platforms (e.g. CRM vs ad platform vs analytics)
• Strong project management and communication skills—you’ll work across teams and with multiple high level stakeholders on high impact business projects
• Organized, curious, and detail-oriented—you catch what others miss and know how to QA your own work
• Able to troubleshoot technical issues and communicate solutions clearly with non-technical stakeholders
• Experience in a multi-location business , healthcare, or patient journey tracking a plus

Preferred

• Bonus: Understands how to navigate data restrictions and system complexities in a HIPAA‑compliant environment, ensuring all marketing workflows, integrations, and data handling meet privacy and compliance standards.
• Experience in a multi-location business , healthcare, or patient journey tracking a plus

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Paid Time Off (PTO) + Paid Company Holidays
• Company-Paid Life Insurance
• Short-Term Disability Insurance
• Employee Assistance Program (EAP)
• Career Growth & Development Opportunities