Responsibilities

• Define how marketing should use data to measure and optimize performance and personalization strategies.
• Develop and implement comprehensive data strategies that align with marketing objectives and business goals.
• Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation.
• Create and maintain a marketing measurement plan outlining what we measure, why, and how.
• Audit existing datasets to diagnose gaps, inconsistencies, and opportunities for consolidation or improvement.
• Partner with Analytics and Marketing teams to establish key performance indicators (KPIs) and success metrics for all marketing programs.
• Co-design analytical use cases with Analytics/Reporting team (e.g., funnel attribution, content effectiveness, campaign performance, demand efficiency, journey friction).
• Support the development of dashboards and reporting systems with accurate KPIs, clear definitions, and meaningful strategic narratives.
• Partner with IT and Data Engineering to uphold data quality and governance while ensuring dependable access to certified datasets.
• Create and maintain technical documentation such as data dictionaries/models that specify sources, schemas, SLO/SLAs, and quality rules for each certified dataset.

Requirements

• 4 years of experience in marketing data strategy and analytics using marketing technology and analytics platforms.
• Advanced skills in data visualization tools Tableau or Power BI.
• Strong SQL skills for data extraction, manipulation, and analysis.
• Understanding of data warehousing concepts and cloud platforms (e.g. BigQuery, AWS, Redshift).
• Prior experience establishing marketing data quality standards and governance frameworks for complex, multi-source datasets with varying levels of documentation and completeness.
• Demonstrated expertise as a cross-dataset SME with deep knowledge of multiple data sources, their interrelationships, limitations, and appropriate use cases - including reconciling disparate data models and establishing unified measurement standards.
• Ability to communicate complex information in an understandable way to non-technical audiences.
• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Preferred

• Bachelor’s degree or related experience.
• Ability to analyze campaign effectiveness, audience behavior, and segmentation to uncover insights and present clear strategic recommendations.
• Strong storytelling and presentation skills, including communicating insights and recommendations to senior and executive audiences.
• Prior experience managing Marketing related datasets such as Salesforce Marketing Cloud, SEO, and Google Suite (GA4, Campaign Manager, Search Console) data.
• Experience with customer data platforms (CDPs) such as Segment, mParticle, or Adobe Experience Platform.
• Familiarity with data privacy regulations (GDPR, CCPA) and their impact on data usage.