Marketing & Data Specialist / Communications Specialist 2

Responsibilities

• Marketing, Communications, and Enrollment Strategy
• Program Marketing and Enrollment Growth
• Content Development and Brand Alignment
• Digital Marketing, Analytics, and Performance Management
• Project, Vendor, and Communications Management
• Data Systems, Payroll Coordination, and Operational Support
• Payroll and Workflow Management
• Data Systems and Instructional Support
• Coordination and Customer Service
• Special Projects and Departmental Support

Requirements

• Three years of progressively responsible experience in marketing, communications, digital marketing, enrollment marketing, public relations, or a closely related field, including demonstrated responsibility for developing and implementing marketing campaigns; creating audience-specific content and messaging; utilizing digital marketing tools and platforms; analyzing campaign, enrollment, or audience data; and making recommendations or adjustments based on performance results.
• A Bachelor's degree may substitute for one year of experience; an Associate's degree may substitute for six (6) months of experience. Degree must be in a related field to marketing or communications.
• Marketing Knowledge and Skills: Demonstrated knowledge of marketing strategy and campaign development, including digital marketing, email marketing, social media, website content, audience targeting, search engine optimization, marketing analytics, and campaign evaluation.
• Ability to interpret marketing and enrollment data and use results to recommend or implement changes that improve engagement, enrollment, program visibility, and revenue.
• Communication and Customer Service Skills: Ability to communicate effectively, professionally, and appropriately with diverse internal and external audiences; interpret complex information; respond to questions; explain processes; and resolve customer and stakeholder issues.
• Writing and Editing: Demonstrated ability to produce, edit, and evaluate clear, accurate, audience-appropriate communications for internal and external audiences. Knowledge of Associated Press style, plain-language principles, accessibility considerations, and professional digital communications practices.
• Travel: Ability to travel to offsite metro locations to support operations
• Communication Tools: Intermediate or above knowledge of standard computer software programs (i.e. Microsoft Office) for word processing, spreadsheets, and databases sufficient to create, modify, and manage them. Must be able to maintain accurate records of program activities. Proficiency with online tools including content management systems, mass email tools, photo storage solutions, and graphic design tools.
• Development of administrative and programmatic procedures: Ability to make recommendations to management for new or revised administrative and program practices and procedures for smooth and efficient office operation. Evaluate communication issues, identify potential solutions, implement and resolve those issues.

Preferred

• Graphic design skills to develop creative print and digital mediums that ensure consistency with brand and marketing goals
• Project-management skills sufficient to organize and manage multiple concurrent marketing, communications, and operational projects, establish priorities and timelines, coordinate stakeholders, monitor deliverables, and resolve barriers to successful completion.
• Demonstrated success developing strategic communication or marketing campaigns and using performance data to evaluate and improve results.
• Demonstrated initiative, independence, sound judgment, and ability to meet deadlines under pressure.
• Experience in marketing, preferably in higher education, workforce development, or public sector
• Experience working with and supporting diverse populations
• Ability to maintain confidentiality and follow confidentiality requirements (e.g. FERPA)

Benefits

• As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
• Your benefits may include:
• - Paid vacation and sick leave
• - 12 paid holidays each year
• - Low-cost medical, dental, vision, and prescription drug plans
• - Fertility care, including IVF
• - Diabetes care
• - Dental and orthodontic care for adults and children
• - 6 weeks paid leave for parents of newborn or newly adopted children
• - Pension plan that provides income when you retire (after working at least three years)