Responsibilities

• Lead analytics strategy, planning, and execution for marketing initiatives supporting a new Consumer Bank deposit product
• Measure campaign performance on a recurring basis and develop clear, actionable performance reporting
• Conduct ad hoc analyses to understand and explain customer behavior and campaign outcomes
• Perform A/B test and incrementality test analyses, translating results into business recommendations
• Deliver profitability, present value, and optimization analyses to guide campaign investment decisions
• Consult on experimental design and data collection approaches in partnership with stakeholders and analytics teams
• Interpret findings and present insights to stakeholders and senior management in clear, concise language
• Participate in innovation initiatives to advance analytics capabilities and measurement approaches
• Collaborate with data professionals across teams while supporting an inclusive, high-performing environment
• Maintain a rigorous controls environment to ensure accurate, timely, and reliable outputs

Requirements

• Bachelor’s degree and Master’s degree in a quantitative discipline (e.g., Data Science/Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or related field)
• 3+ years of experience applying statistical methods to real-world problems
• 3+ years of experience using SQL and at least one analytical tool (Python or R)
• 3+ years of experience applying experimentation approaches (e.g., A/B testing, incrementality measurement) to evaluate impact
• Experience developing profitability, optimization, or present value analyses to inform business decisions
• Experience with data visualization and presenting analytical findings using visualization tools
• Experience using AI and/or machine learning models and/or large language model tools to support analysis and insight generation
• Strong written, verbal, and presentation skills, with experience communicating effectively to partners and senior leaders
• Demonstrated ability to solve unstructured problems independently and deliver insights with clear recommendations

Preferred

• Marketing analytics experience in consumer banking or financial services
• Experience using Python for analytics in production workflows or repeatable reporting pipelines
• Experience using Tableau for analysis and stakeholder-facing reporting
• Strong stakeholder management skills, including influencing through data and building cross-functional relationships
• Demonstrated ability to balance multiple priorities and deliver high-quality work in a fast-paced environment.

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more.