Director of Marketing Analytics
Elevation Capital
USA (Remote)
In-houseDirector/executive6+ years exp.
18 hrs ago
Marketing Data and Reporting Analyst
Plano, TX
Salary Not AvailableMid Level3+ years exp
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale the marketing data fabric from intake to executive dashboards, turning messy sources into fast, trusted insights for campaigns and revenue outcomes.
- Data ecosystems: Build pipelines and lakehouse models across CRM, MAP, CDP, and ad/social platforms with governance and schedules.
- Lifecycle reporting: Deliver centralized datasets and semantic models, automate reporting, and maintain high-performance Power BI dashboards for all levels.
- Cross-functional orchestration: Partner with Marketing, Sales, and IT to translate needs into KPIs, visuals, and rapid automation that reduces manual work.
Job Description
Responsibilities
- Data Pipeline & Studio: Design and build data pipelines using API integrations and ETL tools to ingest data from CRM, MAP, CDP, ad platforms, and other MarTech sources.
- Data Lakehouse Modeling: Develop and maintain centralized marketing datasets and Lakehouse structures per company standards.
- Governance & Scheduling: Ensure data integrity with sequential update schedules and governance across systems.
- Data Prep & Queries: Write and maintain complex SQL queries and Python scripts for extraction, transformation, and aggregations.
- Validation & Reconciliation: Perform data validation and troubleshooting across sources by scripting monitoring of automations.
- Operational Support: Assist marketing users with routine task optimizations and process automations.
- Reporting & Visualization: Collaborate with business users to develop KPIs and visuals; build Power BI dashboards for exec to individual contributors.
- Semantic & Reuse: Develop semantic models, reusable datasets, and DAX measures; automate reporting and refreshes.
- Ad hoc & Automation: Prioritize ad hoc requests and build custom reports or automations to reduce manual work.
- Documentation & Presentations: Document end-to-end processes and prepare quarterly reviews; present to stakeholders.
Tyler Technologies
Tyler Technologies (NYSE: TYL) provides integrated software and technology services to the public sector. Tyler’s end-to-end solutions empower local, state, and federal government entities to operate efficiently and transparently with residents and each other. By connecting data and processes across disparate systems, Tyler’s solutions transform how clients gain actionable insights into opportunities and solutions for their communities. Tyler has more than 40,000 successful installations across nearly 13,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including Government Technology’s GovTech 100 list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.
