Marketing Data & Reporting Analyst

Lanham, MD (Remote)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 7 hrs ago

Job Summary

Own end-to-end analytics deliverables and dashboards across cross‑channel marketing, turning performance data into actionable insights for clients and internal stakeholders.

  • Define and deliver client and internal reports and dashboards
  • Align KPIs, data sources, and measurement strategies with cross‑channel campaigns
  • Translate data into actionable recommendations to optimize campaigns

Job Description

Responsibilities

  • Prepare and deliver client reporting, including executive summaries, dashboards, performance metrics, and actionable insights.
  • Analyze marketing performance across paid, earned, owned, shared, email, media, and influencer channels, including ROI measurement.
  • Develop and maintain Power BI dashboards, data models, DAX measures, Power Query transformations, and visualizations.
  • Partner with cross-functional teams to define KPIs, integrate data sources, and support campaign measurement strategies.
  • Identify trends, validate data accuracy, investigate discrepancies, and provide strategic recommendations for optimization.
  • Standardize reporting processes, document methodologies, and present findings to internal teams and clients.

Requirements

  • Bachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, Information Systems, or related field.
  • 5 to 7 years of experience in marketing analytics, business intelligence, or campaign reporting.
  • 3+ years of hands-on Power BI dashboard development, data modeling, reporting, and maintenance.
  • Experience owning recurring reports and dashboards for executive, client, or senior stakeholder audiences.
  • Strong understanding of cross-channel marketing, media measurement, campaign performance, and ROI analysis.
  • Advanced Power BI expertise, including DAX, Power Query, interactive visualizations, and scheduled refreshes.
  • Ability to translate business needs into KPIs, dashboards, reporting frameworks, and actionable insights.
  • Advanced Excel skills with experience validating, reconciling, and analyzing data from multiple sources.
  • Strong analytical, problem-solving, communication, and presentation skills, with the ability to explain complex data to non-technical audiences.

Preferred

  • Experience managing multiple priorities in fast-paced environments; SQL, GA4, CRM, marketing automation, and executive reporting experience preferred.

Benefits

  • To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011
Lanham, Maryland, USA
1.4K employees (337 in marketing)

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Moore salaries

Marketing Team

Marketing Team Size
227 (16% of company)
Median Career Experience
2 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
12

Traffic Signals

Monthly Visitors
22.5K
Traffic Source Mix
Search
37%
Direct
51.9%
Referral
6.5%
Social
3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.4K

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Marketing Data & Reporting Analyst

Moore · Lanham, MD · Remote