Responsibilities

• Define the vision, strategy, and multi-year roadmap for Citizens' marketing data, audience, and Customer 360 capabilities.
• Lead the evaluation, selection, implementation, and adoption of a Customer Data Platform (CDP), ensuring the platform delivers measurable business value.
• Define Marketing's data architecture strategy, including how first-party, second-party, and third-party data are standardized, connected, and activated across the Customer 360 and Customer Data Platform to support scalable audience management, personalization, and measurement.
• Define reusable marketing data attributes, audience frameworks, and governance standards that enable scalable audience activation across business lines, channels, and use cases.
• Partner with Marketing, Business teams, Engineering, and Enterprise Data teams to define audience requirements, data standards, activation strategies, and capability roadmaps that support enterprise business objectives.
• Translate business strategy into scalable data, platform, and capability requirements through close partnership with Engineering and Enterprise Data teams.
• Build, lead, and develop a high-performing team responsible for customer data strategy, audience management, CDP enablement, and marketing data products.
• Develop and manage the product roadmap, prioritize investments, establish the operating model, and ensure initiatives deliver measurable business value.

Requirements

• Bachelor's Degree required.
• 10+ years of experience in Marketing Technology, Product Management, Customer Data, Audience Strategy, Analytics, Data Products, or related disciplines.
• 5+ years of experience building and leading high-performing teams.
• Demonstrated success leading large-scale customer data, Customer 360, CDP, or marketing transformation initiatives.
• Experience defining enterprise data strategies, operating models, product roadmaps, business cases, and investment priorities.
• Strong understanding of customer data, audience management, identity resolution, data governance, and the use of first-party, second-party, and third-party data to drive marketing outcomes.
• Proven ability to influence senior stakeholders and partner across business, technology, data, analytics, risk, and compliance organizations to deliver measurable business value.
• Strong executive communication, stakeholder management, and organizational leadership skills.
• Experience developing business cases, investment strategies, and ROI frameworks.

Preferred

• Experience leading Customer Data Platform (CDP) selection, implementation, optimization, or operating model transformation initiatives.
• Experience with Customer Data Platforms (CDPs), audience management, identity resolution, and related MarTech ecosystems, including Adobe Experience Platform or similar enterprise customer data solutions
• Experience leading Customer 360, audience strategy, customer data, or marketing modernization programs.
• Experience managing teams responsible for analytics data, customer data, audience management, identity, data governance, or MarTech platforms.
• Experience within financial services or other highly regulated industries.
• Master's Degree preferred.

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .