Marketing Data & Analytics Specialist at First Mid Bank & Trust | Missouri, USA | $73K/yr – $92K/yr

Marketing Data & Analytics Specialist

Missouri, USA (On-site)

$73K/yr – $92K/yrMid Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Lead analytics strategy and reporting for major segments, turning data into actionable marketing insights.

Lead analytics strategy for major segments and campaigns.
Must-have: 5+ years in Analytics/BI with CRM/marketing metrics experience.
Standout: Strong governance, KPI frameworks, and cross-functional data literacy.

Lead analytics strategy for major segments or enterprise initiatives
Own reporting and analysis for assigned segments or campaigns
Build dashboards, performance summaries, and KPI tracking
Develop KPI frameworks, measurement plans, and insight models
Translate data into insights and recommendations
Improve reporting processes and data visualization
Partner with CRM, Strategy, and business lines to support planning and improve data maturity
Positions data as a driver of messaging, budgetary spending, and tactics
Ensure data quality and governance across assigned domains
Serves as quality assurance guide for reporting functions within the department