Responsibilities

• Hands-on co-ordination and execution of digital marketing programs with experience in email and mobile app channels.
• This includes ownership of segmentation for various marketing programs including validation and testing.
• Collaborate with the operations team ensuring requirements are accurate and delivered on time.
• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
• Track ongoing progress of projects and deliver timely updates to clients.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
• Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
• Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
• Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation