Marketing Data Analyst

Corvallis, OR (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive automated, data-driven marketing programs and lifecycle journeys for member growth, ownership, and adoption, owning analytics, automation admin, and cross-functional collaboration.

  • Own data-driven marketing programs and lifecycle journeys.
  • Must-have: 3+ years in marketing automation and data analytics with BI tools.
  • Standout: Administer marketing automation platform and translate data into actionable strategy.

Job Description

Responsibilities

  • Lead the development, execution, and optimization of data‑driven, automated marketing programs that enhance the member experience and drive growth.
  • Reporting to the Assistant Director of Marketing, play a pivotal role in advancing member acquisition, onboarding, engagement, retention, and product adoption across owned marketing channels.
  • Serve as the administrator of the marketing automation platform and the primary data analyst for the marketing department, translating complex data into actionable insights that inform strategy and decision‑making.
  • Design, develop, and optimize highly segmented and personalized marketing automation campaigns and lifecycle journeys.
  • Build workflows, triggers, dynamic content, audience rules, and frequency caps to drive measurable results across the member lifecycle.
  • Build and maintain targeted audience segments using behavioral, demographic, transactional, and product data; focus on data hygiene, deliverability, and preference management.
  • Develop dashboards, reports, and KPIs to track engagement, conversions, ROI, attribution, and trends; translate insights into strategic recommendations.
  • Administer a marketing database or CRM (MCIF or similar); ensure data accuracy and completeness.
  • Partner with technology, data, and digital banking teams to strengthen integrations and expand automation capabilities across platforms.
  • Collaborate with brand, content, digital, design, technology, and leadership teams to deliver integrated marketing initiatives.

Requirements

  • Bachelor’s degree in Marketing, Communications, e‑Commerce, or a related field, or equivalent experience
  • Three or more years of experience developing and managing marketing automation programs
  • Three or more years of experience in data analytics and reporting (may be concurrent)
  • Advanced proficiency in Excel and business intelligence tools such as Tableau or Power BI

    Benefits

    • A collaborative and positive workplace culture
    • Initial and on-going support, training and mentorship with promotion opportunities
    • Competitive wages, bonuses, paid holidays and paid time off
    • 100% credit-union-paid employee coverage for medical, dental, vision, life and disability insurance; dependent coverage also available
    • 401k Plan with an amazingly generous credit union match!
    • Tax-saving Flexible Spending and Health Savings Plans
    • Premier membership perks, company clothing, wellness and recognition programs
    Oregon State Credit Union logo

    Oregon State Credit Union

    Oregon State Credit Union is a not-for-profit financial cooperative with headquarters in Corvallis, Oregon. We serve members in 28 counties in central and western Oregon and 2 counties in Washington. Founded in 1954, our vision is to create financial solutions to make lives better.When you work for Oregon State Credit Union you have more than a job— you have a career. We offer a positive team, competitive salaries, bonuses, comprehensive health, dental and vision coverage, disability and life insurance, a retirement plan with fantastic employer match, paid time off and more. If you’re looking for an employer who shares your passion and commitment to service and a career where you know you’re making a difference every day, consider Oregon State Credit Union. Equal opportunity employer including veterans and individuals with disabilities. Equal opportunity lender. Federally insured by NCUA.

    Founded in 1954
    Corvallis, Oregon, USA
    228 employees (12 in marketing)

    Traffic Signals

    Monthly Visitors
    169.8K
    Monthly Google Ads Budget
    $221.8K
    Traffic Source Mix
    Search
    24.8%
    Direct
    72.3%
    Referral
    2.5%
    Social
    0.1%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~228

    Marketing Team

    Marketing Team Size
    12 (5% of company)
    Marketing Roles Posted (Last 30 Days)
    1