Marketing Data Analyst

California, MO (Remote)

$56K/yr – $75K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own marketing analytics delivery and turn data into self-serve insights for the marketing team, with a backbone of dashboards and forecasts that drive data-driven decisions.

  • Own: build and maintain dashboards and reports across multiple data sources to support performance visibility and decision making.
  • Own: translate marketing data needs into self-service tools and actionable insights for cross-functional teams.
  • Own: forecast with multiple inputs and ensure data integrity across website and digital media data to inform marketing strategy.

Job Description

Responsibilities

  • Partner with Marketing Analytics to report on performance and enable self-service insights.
  • Build dynamic dashboards and reports to power data-driven decisions across marketing.
  • Develop advanced forecasts using multiple data inputs.
  • Translate data needs into reports and self-service tools through consultative collaboration with marketing.
  • Ensure data integrity across website and digital media data and corroborate data sources.
  • Develop cross-functional data sources and understanding of marketing and enrollment processes to support reports and insights.
National University logo

National University

3.1 Glassdoor

At National University, we believe it’s not just about the degrees our students earn, but the degree to which they use them.Since 1971, we have supported working professionals who want to be a powerful force for positive change. That’s why we make education accessible to adults who live and work in the real world. It’s why we were the first to develop a flexible, one-class-per-month format. It’s why we offer more than 120 graduate and undergraduate degree programs. And it’s why we will continue to innovate and leave a mark on people who will one day leave their mark on the world.We embrace diversity. Because it brings a new perspective to every industry. Our classes and faculty are made up of an eclectic mix of people who reflect our different communities and have the influence to shape where we’re headed.We do all this because we care. About our students. Our staff. Our supporters and our community. We are a private, nonprofit institution that does not answer to shareholders. We invest our money back into making improvements so that the people who come here can do the same.We know our legacy does not end when our students graduate. It begins.

Founded in 1971
San Diego, California, USA
7.1K employees (161 in marketing)
49% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$5.6M
Traffic Source Mix
Search
41.7%
Direct
46.5%
Referral
8.5%
Social
1.9%
Paid
1.3%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Team Size
125 (2% of company)
Median Career Experience
13.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$10.4M
Last Raise
Grant, 1 years ago

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