Responsibilities

• Conduct research and analysis to support marketing strategy, including evaluating campaign performance, marketing offers, and lead generation initiatives
• Analyze marketing, sales, and CRM data to identify trends in customer behavior, buying patterns, and successful deal attributes
• Support marketing operations initiatives including organizing and optimizing HubSpot workflows, assets, and processes
• Conduct competitive research and market analysis to evaluate positioning, messaging, and differentiation within key target markets such as K-12
• Develop insights and recommendations that inform marketing strategy, targeting, messaging, and account-based marketing initiatives
• Create presentations and reports summarizing findings, insights, and strategic recommendations for marketing leadership
• Collaborate with cross-functional teams across marketing, sales, and operations to support marketing initiatives and process improvements
• Research and build data analysis frameworks for evaluating creative ad performance at scale and distill insights
• Identify areas to incorporate AI tools / agents to streamline campaign processes’ and analysis
• Assist across robust incrementality and paid media measurement projects

Requirements

• Currently pursuing or recently completed a bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• Strong analytical and research skills with the ability to interpret data and identify insights
• Experience withGoogle Sheets/Excel and presentation tools (Google Slides or PowerPoint)
• Familiarity with CRM or marketing automation platforms (HubSpot preferred)
• Strong organizational and project management skills with the ability to manage multiple deadlines
• Strong written and verbal communication skills
• Self-motivated and comfortable working in a fast-paced, collaborative environment
• Interest in healthcare, mental health, or B2B marketing

Benefits

• Mentorship: You'll be paired with a Talkspace mentor to guide you throughout the program.