Own the data foundation and governance for Salesforce Marketing Cloud campaigns, turning data into actionable segment campaigns through cross-functional collaboration.

• Data Infrastructure: Define Salesforce data objects, fields, and relationships to support campaign execution.
• Data Quality & Governance: Clean, standardize, automate governance, and ensure Marketing Cloud data compliance.
• Campaign Enablement: Collaborate with marketing, product, sales, and agencies to launch segment-specific campaigns and manage vendor relationships.