Responsibilities

• Take charge of the creative development and delivery toy and game marketing, encompassing campaign platforms, launch assets, video, retail, and digital creative.
• Collaborate with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative.
• Mentor and guide teams of internal creatives, helping them grow, complete work at a high level, and stay encouraged.
• Set and uphold the creative bar across all work, whether it's a global brand film or a single post between beats.
• Work with product development, development services, and licensing teams to uncover storytelling opportunities in each launch and maintain consistent brand expression from ad to package to shelf.
• Guide and encourage external agency partners and vendors, ensuring alignment to each brand's tone, visual identity, and audience.
• Balance the demands of a multi-brand portfolio, prioritizing effort, sequencing work, and knowing where a distinct brand voice matters versus where scale and system win.
• Represent creative in key meetings, working closely with senior leadership across the business.

Requirements

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations centered around intellectual property.
• 5+ years leading internal and external creative teams with a track record of strong mentorship and collaborative leadership.
• A deep love of visual storytelling, audience-first thinking, and brands people grow up with.
• Outstanding concepting, campaign development, and narrative instincts.
• Comfortable working across multiple brands and audience segments at once, from preschool to adult collector.
• Ability to clearly communicate and present ideas to senior customers and collaborators.
• A portfolio that showcases variety, creativity, and a strong grasp of how to engage audiences through creatively inspiring work.

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks