Marketing Counsel

Norwalk, CT (Hybrid)

$126K/yr – $168K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead legal partner for marketing, advertising and consumer-law matters to guide campaigns and ensure regulatory compliance.

  • Must-have: JD and bar admission with 5+ years advising marketing practices.
  • Standout: strong analytical and written communication with ability to act as a trusted advisor.
  • Standout: ownership of cross-channel advertising reviews and training for teams.

Job Description

Responsibilities

  • Advise on marketing legal issues associated with consumer-facing content and campaigns.
  • Research and draft memos for the legal department and/or the business related to advertising and consumer protection related issues and any other issues facing the legal and compliance department.
  • Conduct legal advertising review in multiple mediums, such as direct mail, email, telephone, SMS, digital ads, SEO content, DRTV and social media.
  • Update and maintain marketing guidelines for and train colleagues on marketing and consumer protection law issues.
  • Draft guidelines for the business on any new or revised advice on how to structure marketing campaigns and consumer communications.
  • Serve as a subject matter expert within the company for advertising/marketing law issues and stay up to date on marketing-related legal issues.
  • Advise on trademark infringement, clearance, and registration.
  • Stay abreast of changes and developments to state and federal marketing, advertising and consumer-related laws and best practices (including regulatory enforcement actions and private lawsuits) that may impact the business and promptly and clearly advise on any required changes to the company’s business practices.
  • Stay abreast of and advise as necessary state and federal bills introduced that could affect the business.
  • Responsible for guiding our customer-oriented teams in responding to and resolving external and regulatory high level customer matters.

Requirements

  • Juris Doctor (JD) degree from an accredited law school and a member in good standing, of any U.S. state or DC Bar (with ability to become CT Authorized House Counsel).
  • At least 5 years of law firm and/or in-house experience advising clients on their marketing practices
  • Strong analytical, verbal and written communication and interpersonal skills
  • Well organized, detail oriented with ability to work under pressure and meet deadlines while managing multiple concurrent tasks
  • Ability to be a strategic partner and trusted advisor, finding practical solutions to business challenges.
  • Must exercise sound judgment and be able to work efficiently, sometimes under time pressure, in a fast-paced, demanding environment.
  • Competency in MS Windows, MS Word, and MS Outlook
  • Strong work ethic and willingness to take ownership
  • Ability to work independently
  • Ad-hoc responsibilities as assigned
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HomeServe USA

Finding the happy since 2003. HomeServe takes pride in putting people at the heart of everything we do. From our customers to our technicians to our employees, caring is at the core of our culture. That’s why for the past four years, we’ve been rated a “Great Place to Work” certified employer. At HomeServe, we strive to provide a workplace where our nearly 3,000 employees feel welcomed, acknowledged, heard, and respected. Our strong commitment to a formal Diversity and Inclusion strategy and through our HomeServe Cares Corporate Social Responsibility initiatives, HomeServe is committed to putting our employees, our customers, and our communities first. For over 20 years, HomeServe has been a leading provider of home repair solutions in North America providing home repair plans that help protect our customers’ budgets from the expense and inconvenience of water, sewer, electrical, plumbing, HVAC, and other home repair emergencies. We have helped to save our customers over one billion dollars in home repairs by providing affordable home repair coverage and exceptional, local repair service. HomeServe is a BBB Accredited Business that is dedicated to putting a smile on the faces of nearly 5 million customers across the U.S. and Canada. For more information about HomeServe, please visit us at www.homeserve.com. Connect with us: Facebook: @HomeServeUSA Twitter @HomeServeUSA Instagram: @homeserve_usa For B2B news and information, follow us on Twitter @HomeServeUSNews.

Founded in 2003
Norwalk, Connecticut, US
1.2K employees (111 in marketing)

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
34.8%
Direct
49.5%
Referral
8.8%
Social
2%
Paid
4.8%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
89 (7% of company)
Median Career Experience
13 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
1

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