Responsibilities

• Own and evolve Project HOPE’s brand voice, ensuring consistency, authenticity, and emotional resonance across channels.
• Develop and maintain brand voice guidelines, tone frameworks, and messaging hierarchies that reflect Project HOPE’s values and mission.
• Write compelling copy for external marketing materials, including landing pages, website content, campaign collateral, and marketing assets.
• Develop messaging for fundraising appeals, donor communications, and organizational campaigns.
• Translate complex program information into clear, accessible, and persuasive copy.
• Create content that drives engagement and action across digital channels.
• Transform complex program data and field reports into accessible, human-centered narratives.
• Adapt messaging for diverse audiences, from major donors to grassroots supporters.
• Partner with creative, social media, fundraising, and program team members to ensure cohesive campaigns that reflect organizational priorities and accurately represent our work and communities served.
• Review and edit materials for clarity, cultural appropriateness, and brand consistency.
• Support team members in applying brand voice standards across channels.

Requirements

• Bachelor's degree in communications, Journalism, English, International Relations, or related field
• 3-5 years of professional writing experience
• Proven track record of creating content that drives measurable engagement or donations
• Experience writing for diverse audiences and cultural contexts
• Strong understanding of ethical storytelling practices, particularly regarding vulnerable populations
• Demonstrated ability to write compelling copy with proven results
• Basic understanding of SEO and GEO principles for web content
• Growth mindset a must. Experience with setting KPIs and leveraging analytics to track toward goals.
• A fine eye for editing, grammar, punctuation; a close ear for appropriate tone across moments and messaging
• An eye and voice for great storytelling with utmost respect and sensitivity toward people of all cultures
• Must be available when needed on nights and weekends, especially during crisis communications and emergencies.

Preferred

• Prior agency or in-house role
• Multilingual, e.g. Spanish, other

Benefits

• comprehensive benefits as part of the total compensation package including health, dental, vision and life insurance, 403(b), paid leave, and much more.