Responsibilities

• Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
• Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
• Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
• Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
• Collaborate with the design team on layout, imagery, and calls-to-action for each send.
• Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
• Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
• Translate research findings into concrete campaign themes, hooks, and content calendars.
• Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
• Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.

Requirements

• 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.
• Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.
• Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.
• Excellent written communication skills with close attention to tone, clarity, and audience.
• Data-informed mindset — comfortable using performance metrics to guide creative decisions.
• Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.

Preferred

• Experience marketing to students, particularly pre-med, graduate, or test-prep audiences.
• Familiarity with A/B testing frameworks and email deliverability best practices.
• Background in both direct-response (sales) and lifecycle/nurture email marketing.
• Educational background in psychology, sociology, and writing.

Benefits

• The opportunity to shape the voice of a growing, mission-driven education company.
• A collaborative team environment spanning marketing, sales, and academics.
• A flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work.
• Future opportunity to move into a full-time employment position.