Responsibilities

• Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
• Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
• Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
• Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
• Collaborate with the design team on layout, imagery, and calls-to-action for each send.
• Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
• Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
• Translate research findings into concrete campaign themes, hooks, and content calendars.
• Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
• Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.
• Run and interpret A/B tests on subject lines, copy angles, and calls-to-action.
• Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.
• Work with the sales team to align email campaigns with active promotions, enrollment goals, and student lifecycle stages.
• Coordinate with academic and advising teams to ensure messaging accurately reflects program offerings and student needs.