Responsibilities

• Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels.
• Stay current on evolving search behaviors, including changes in SEO/GEO, generative AI, LLMs, and AI-powered search. Apply these insights to help ensure Journeys content remains relevant, useful, and discoverable.
• Partner with E-commerce and Digital teams to ensure copy supports brand strategy, customer journey, conversion goals, and overall business objectives.
• Concept creative copy for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial concepts, and channel-specific storytelling.
• Help define and evolve Journeys' brand voice and copy standards, ensuring consistency while allowing messaging to flex appropriately across audiences, channels, and moments.
• Conduct ongoing trend, competitor, cultural, consumer, and search research to identify opportunities for relevant and differentiated messaging.
• Translate youth culture, fashion, footwear, social, and digital trends into compelling brand storytelling and marketing opportunities.
• Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative disciplines to develop cohesive seasonal campaigns and experiences.
• Edit and elevate copy from internal and external partners, providing thoughtful feedback on voice, strategy, clarity, grammar, and effectiveness.
• Use performance insights, analytics, search trends, and audience behavior to inform and continuously improve content strategy and messaging.

Requirements

• 3+ years of professional copywriting, content, editorial, marketing, or related experience, preferably within retail, fashion, footwear, lifestyle, or an agency environment.
• Exceptional writing, editing, and storytelling skills with the ability to adapt voice and messaging across audiences and channels.
• Strong working knowledge of SEO/GEO principles and content optimization, including keyword strategy, search intent, on-page SEO/GEO, metadata, and organic content performance.
• Strong understanding of digital content ecosystems, including social media, e-commerce, email, websites, paid media, and organic search.
• Strategic thinker who can connect creative ideas to consumer behavior, brand objectives, and business results.
• Deep interest in and knowledge of youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends.
• Ability to confidently present creative concepts, articulate strategic thinking, and collaborate with stakeholders at varying levels of the organization.
• Strong project management and organizational skills with the ability to manage multiple deadlines and priorities in a fast-paced retail environment.
• High level of attention to detail and commitment to maintaining brand consistency and quality.
• A strong point of view on brand voice, culture, and storytelling.

Benefits

• Day-one medical, dental, and vision coverage
• Day-one 401(k) eligibility with company match and rollover options for existing retirement accounts
• 40% employee discount across all Geneso-owned brands and retail concepts
• Paid time off
• Nine paid holidays plus one floating holiday
• Life and disability insurance
• Flexible spending and health savings account options
• Employee Assistance Program (EAP)