Responsibilities

• Create high-quality, original written content tailored for diverse channels including websites, social media, blogs, and print advertising.
• Develop and implement content strategies that support marketing campaigns and brand positioning goals.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand voice guidelines.
• Maintain consistency in tone, style, and messaging across all written materials.

Requirements

• Proven experience in content writing, copywriting, or related roles within digital marketing or branding environments.
• A knowledge of Recreation Trails and their relationships to towns & regions, and their contribution to alternative transportation.
• Familiarity with SEO principles, keyword research, and content optimization techniques.
• Experience with content management systems (CMS) such as WordPress or similar platforms.
• Knowledge of social media marketing strategies and how to craft engaging social media copy.
• Ability to edit and proofread effectively while maintaining the integrity of the original message.
• Strong research skills is helpful combined with the ability to adapt tone and style for different audiences.