Responsibilities

• Write compelling copy across multiple marketing channels, including blog articles, email campaigns, newsletters, social media, digital and print ads, brochures, and lead generation offers
• Research, outline, and interview subject matter experts to produce high-quality blog content on a regular publishing cadence
• Create monthly and quarterly newsletters for each of our three market sectors, as well as internal company newsletters
• Create and manage first-party and third-party social media posts on a weekly and monthly basis across Facebook and LinkedIn
• Plan, write, and launch outbound email marketing campaigns
• Execute guided strategic SEO tactics, conduct keyword research, and contribute to on-site and off-site SEO efforts - including emerging strategies like AEO and GEO - to grow organic traffic and improve visibility across traditional and AI-driven search platforms
• Manage content workflows within our CRM platform (uploading contacts, mass email personalization strategies, bi-annual email list cleaning, etc.)
• Conduct quarterly competitive analysis and research advertising trends to inform content strategy
• Brainstorm and pitch content marketing ideas, strategies, and initiatives that support company growth
• Assist with additional marketing tasks as assigned, including ad copywriting, content ideation, outbound email outreach content, trade show supporting collateral, and website updates

Requirements

• You have a minimum of 2 years of professional content marketing or content experience
• You hold a bachelor’s degree in Marketing, Communications, Journalism, English, or a related field

Preferred

• Experience with SEO and SEM tools such as SEMRush, Ahrefs, Moz, or equivalent
• Proficiency with marketing automation and CRM platforms such as HubSpot, Salesforce, or Marketo
• Experience with WordPress and/or basic HTML/CSS
• Working knowledge of Google Analytics and Google My Business
• Professional experience managing organic and/or paid social media campaigns
• Experience with project management tools (Asana, Monday, Trello, or equivalent)
• Familiarity with Canva or similar design tools for social and email assets
• Experience in B2B, manufacturing, architecture, or construction industries

Benefits

• Bonus opportunity
• Employer-paid health insurance for individual employees (discounted family plans available), plus affordable dental and vision options
• 401(k) retirement plan with company match
• HSA with employer contribution
• Paid time off and paid holidays
• Opportunity to attend marketing industry conferences and educational events (such as HubSpot’s UNBOUND)
• Potential to visit our global headquarters in Austria
• A workplace we actually enjoy coming to - monthly office lunches, quarterly team-building activities, Smoothie Fridays, catered birthday lunches, and a fully stocked snack and drink bar, and more!