Drive Boston Globe Media's marketing copy across emails, campaigns, and onboarding with a consistent, engaging brand voice.

• Write on-brand copy for emails, marketing campaigns, onboarding, and ads.
• Must-have: Proven copywriter with portfolio across campaigns, ads, and onboarding content.
• Standout: Brand-voice alignment and collaboration with marketing to hit campaign goals.

Responsibilities

• Write persuasive, on-brand copy for emails, marketing campaigns, onboarding flows, and digital/print ads.
• Craft bold, attention-grabbing headlines and messaging that drive engagement.
• Collaborate with marketing to align copy with campaign goals and audience insights.
• Edit and proofread content for clarity, consistency, and impact.
• Ensure all content reflects Boston Globe Media’s voice and brand standards.

Requirements

• Proven experience as a copywriter or content expert, ideally in marketing and/or advertising.
• Exceptional writing, editing, and proofreading skills with a creative flair.
• Strong portfolio demonstrating campaign-driven copy, ad messaging, email campaigns, and onboarding content.
• Ability to craft copy that engages audiences and drives results.
• Familiarity with digital marketing best practices, email platforms, and campaign optimization.
• Comfortable managing multiple projects in a fast-paced environment.
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

Preferred

• Understanding of audience segmentation and messaging strategies for onboarding and marketing campaigns.
• Experience in media or news organizations is a plus.