Responsibilities

• Provides clinical service line marketing & advertising support to help acquire patients and support delivery network branding.
• Assists administrative and clinical leaders in the creation and implementation of strategic marketing communication plans to support clinical service lines.
• Develops and produces service line brochures compatible with overall marketing and communications plans. Coordinate production of promotional and educational materials with clients, graphic designers, photographers and printers
• Provides writing support for advertising efforts. Works with advertising agencies, as appropriate.
• Assists with the design, writing, and placement of advertising and other initiatives target at increasing the national visibility of the delivery networks, as appropriate.
• Provides writing (feature and clinical content) and photography support for delivery network Web sites.
• Provides writing and photography for delivery network social media sites.
• Contributes to media relations efforts.
• Writes press releases, advisories and pitches to promote key clinical initiatives and advances to lay 10 and professional media
• Participates in disaster or crisis communications plans.

Requirements

• Bachelors Degree in public relations, communications, marketing or related field.
• Minimum five (5) to seven (7) years of progressive experience in marketing communications or related field.
• Experience with hospital or healthcare marketing.
• The candidate should have media relations experience; working knowledge of local and national print, Google Ads, paid social media and broadcast media.
• Excellent communications, presentations, project management, writing, interpersonal, and organizational skills.
• Ability to deal effectively with people of all ages and backgrounds.
• Computer - experience with web writing and content management systems.

Preferred

• Master's degree preferred.