Marketing Coordinator

Responsibilities

• Develops editorial calendar including blogs and website content – intended for potential clients, partners, executives, and clients.
• Develops new and engaging digital content on a regular basis to be used for, websites, social media marketing and online advertising campaigns.
• Coordinates with creative production staff to create and edit content for company initiatives, projects, campaigns, emails, newsletters, and product collateral. This includes video scripts, blogs, use cases, case studies, and more.
• Develops a system to archives content assets such as online ads, videos, and other graphics.
• Optimizes SEO to rank on Google by utilizing tools such as SEMrush.
• Collaborates with product managers, outside consultants, and other leadership to develop communication strategies and plans.
• Occasional website updates and editing.

Requirements

• Exceptional writing and editing skills, with the ability to craft engaging and persuasive content tailored to different platforms and target audiences.
• Basic SEO knowledge & keyword research experience (3-5yrs experience)
• Ability to empathize with readers’ perspective and experiences.
• Strong time management and project management skills within the digital platform.
• Experience working with content for direct response lead generation, branding, and community endeavors.
• Knowledge of marketing technologies and Google Analytics.
• Experience in conducting market research and analyzing data to inform digital marketing strategies and decision-making.
• Proven ability to stay up to date with the latest trends and best practices in digital marketing and social media.

Benefits

• Medical, dental, vision
• Company paid Life and AD&D Insurance
• Company Paid STD (with no waiting period)
• Option to purchase additional Life and AD&D Insurance
• Voluntary LTD, Critical Illness, Accident, and Hospital Indemnity Coverage
• 401(k) with company contributions
• Paid Time Off
• Tuition Reimbursement