Responsibilities

• Collaborate to co-manage our social media presence, ensuring a synchronized brand voice across all channels
• Align campaigns, share insights, and distribute tasks efficiently
• Develop and execute an innovative social media strategy
• Understand and differentiate between the unique voices of our brands
• Ensure that strategies, posts, and engagement are tailored appropriately to each brand's identity and audience
• Be proactive in engaging followers across our social media platforms, and respond to inquiries or feedback in a timely and professional manner
• Organize and execute contests to bolster our social media footprint
• Design and implement comprehensive marketing campaigns spanning emails, SMS, and website, ensuring cohesive messaging across all channels
• Test and analyze email and SMS campaigns for effectiveness, making data-driven decisions to improve engagement and conversion rates
• Collaborate with web design and content teams to ensure the website reflects current marketing campaigns and promotions

Requirements

• 2+ years of professional experience in digital marketing or social media management
• Bachelor's degree in Marketing, Communications, or a related field preferred
• Proficiency in using social media analytics tools, including, but not limited to Facebook Insights and Google Analytics
• Proficiency in using analytics tools to monitor and optimize campaign performance
• Experience with content management systems, particularly Shopify, and familiarity with email marketing platforms, notably Klaviyo
• Ability to work effectively in both independent and collaborative team settings