Responsibilities - Conduct monthly visits to referring practices in alignment with specific marketing campaigns, with a focus on strengthening relationships, expanding engagement, and identifying new opportunities for collaboration. - Research and identify new referring practices and community partners, developing thoughtful approaches to initiate and nurture relationships. - Maintain an active and organized pipeline of referral relationships, including tracking engagement, follow-ups, and opportunities for continued connection - Conduct consistent follow-up with referring practices after visits, events, and key interactions to reinforce relationships and support ongoing engagement - Partner with leadership to prioritize outreach efforts based on hospital goals, referral trends, and growth opportunities - Gather insights from referring partners to better understand their needs, preferences, and experiences, sharing feedback to inform hospital strategy - Help organize and prepare client and pDVM gifting for various projects, ensuring thoughtful and personalized engagement - Assist in the planning and execution of CE events and community involvement, representing the hospital in a professional and approachable manner while building new connections - Work with vendor representatives on event opportunities and support, maintaining strong, collaborative relationships - Maintain all social media channels and identify inventive ways to foster engagement and connection with client and referring communities - Assist in digital communications and campaigns to highlight services, increasing awareness and encouraging ongoing engagement - Evaluate referral reports and remain knowledgeable on trends to identify opportunities to strengthen relationships and expand partner engagement - Create marketing materials and resources that effectively highlight services and support ongoing outreach and conversations with veterinary communities - Support referral and growth objectives by increasing awareness, strengthening partner loyalty, and encouraging consistent utilization of hospital services - Be knowledgeable of referral responsibilities and be willing to assist as needs arise - Assist in dispersing new protocols as it pertains to referral processes and communications with veterinary communities. Be available for questions concerning protocols - Advocate for proper implementation of new and existing protocols as it relates to referral management. - Attend meetings as requested by management and committees - Focus on strategies to foster the wants and needs of our team, promoting employee engagement and loyalty - Stay involved with employee events and awareness programs, assisting management and taking lead with special projects when asked