Responsibilities

• Coordinate and attend promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings to strengthen relationships and promote the practice
• Handle website content updates, enhancements, and revisions in collaboration with practice leadership, marketing vendors, and other stakeholders to drive referrals, increase patient volumes, and enhance practice brand awareness
• Create, enhance, and publish content on social media platforms to expand the referral network
• Assist in the execution of initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the organization’s referral network through targeted outreach, tracking referrals, and partnership-building efforts
• Provide support with front desk responsibilities and assist in daily workflow as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks
• Monitor and track referrals by maintaining the referral database and tracks expenses
• Prepare and present referral data to practice surgeons to support strategic growth and relationship-building efforts
• Work each day in the field promoting practice services by call planning, customer follow-up, making and attending appointments, generating reports, etc.
• Order and deliver marketing materials, educational information, patient care items and gifts to referring offices as assigned. Visit offices on a cyclical basis. Keep accurate records of deliveries.

Requirements

• 3 years of experience in marketing, business development, referral outreach, or related experience, preferably in a healthcare or dental setting
• Understanding of practice growth strategies and healthcare marketing principles
• Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred
• Familiarity with digital marketing, social media platforms, and website content management
• Knowledge of data analysis and reporting to track referral trends and measure success
• Excellent relationship-building and communication skills to engage with physicians, healthcare providers, and community partners
• Strong project management abilities, with the capacity to execute multiple initiatives simultaneously
• Highly organized, detail-oriented, and capable of working independently in a fast-paced environment
• Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing-related software (websites and social media platforms)
• Ability to travel locally to meet with providers and attend events as needed

Preferred

• Healthcare or dental setting experience
• Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred
• Familiarity with digital marketing, social media platforms, and website content management (preferred)
• Strong project management abilities, with the capacity to execute multiple initiatives simultaneously (preferred)