VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
10 hrs ago
Marketing Coordinator
San Diego, CA (On-site)
$25/hr – $29/hrMid Level1+ years expFull time
Posted 5 weeks ago
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Job Summary
Assist in building and executing a campus marketing and communications plan across digital and traditional channels, owning audience messaging, media coordination, and ROI tracking for degree programs.
- Channel ownership across digital, print, and media planning with vendor coordination.
- Campaign measurement including ROI, CPL, CPS, and inquiries linked to enrollment outcomes.
- Content and optimization of PPC/SEO and landing pages to drive qualified leads.
Job Description
- Implementation of program-specific, multi-channeled digital marketing and communication plans for degree programs including website maintenance, email marketing, social media, organic search, and PPC activities.
- Assists in all promotional print, television, Web, radio advertising, social media and direct mail marketing of programs/courses assigned, and assists with booking of media, career and educational portals, print, broadcast, trade shows and referral development.
- Support the Marketing Director and/or Senior Marketing Manager to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
- Coordinate with external vendors including designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, direct mail, print, etc.
- Implement email marketing initiatives including message development, copy writing, design, image selection, creating/testing HTML and developing corresponding landing page.
- Supports the Marketing Director and/or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost-effective lead sources.
- Supports the processing of marketing-related contracts and invoices.
- Assist the Marketing Director and/or the Senior Marketing Manager with student retention efforts, program development, and the launch of new degree programs, including but not limited to:
- Coordinates ongoing student engagement efforts, including managing student success website and developing email communications.
- Implement initiatives that support an increase in program referrals.
- Tracks inquiries from potential students and coordinates with enrollment advisors to ensure each potential student is experiencing a high level of customer Tracks and reports on campaign response rates.
- Calculates return-on-investment (ROI) on campaign expenditures using provided data.
- Tracks and reports on cost-per-lead (CPL) and cost-per-start (CPS) by each source per program.
- Prepares weekly program reports and semester reports.
- Supports performance analysis and monitoring trends across various marketing channels.
- Tracks and monitors expenses against budget.
University of San Diego
The University of San Diego is a contemporary Catholic university, grounded in the liberal arts and anchored along an international border, advancing academic excellence to create a more inclusive, sustainable and hopeful world.Strengthened by the Catholic intellectual tradition, USD confronts humanity’s challenges by fostering peace, working for justice and leading with love.
