Responsibilities

• Own the creation of marketing content including social media, blog posts, emails, one-pagers, website pages, and sales materials
• Translate product capabilities and field use cases into clear, grounded messaging
• Manage and maintain the content calendar to ensure consistent output
• Own SEO at the content level, including keyword research, on-page optimization, and ongoing content improvements
• Use tools like SEMrush, Google Analytics, GSC, or similar to inform content strategy, identify gaps, and prioritize high-impact opportunities
• Work directly with internal stakeholders to source ideas and develop content
• Experience marketing to a defined account universe, with the ability to tailor content strategy, channel selection, and messaging to specific agency types, sizes, or buying stages rather than broad horizontal audiences
• Build and deploy content within tools like HubSpot or similar platforms
• Create simple, effective visual assets using tools like Canva
• Support events and trade show content such as pre and post event follow up.
• Support campaign execution with relevant, timely content, driving alignment and securing necessary approvals from stakeholders
• Maintain consistency in voice and messaging across all assets
• Work on software that directly impacts public safety
• Help communicate ideas that support better outcomes in the field
• Be part of a small, focused team that values clarity and execution
• Have the autonomy to own your work and see it through

Requirements

• Around five years of experience in marketing
• Strong focus on content creation in a B2B, SaaS environment
• Experience in emergency management service
• Comfortable owning projects end-to-end
• Ability to work with technical or operational subject matter
• Able to produce clear, practical, engaging content

Nice to Have

• Experience in public safety, government, or technical SaaS environment
• Familiarity with HubSpot, CMS platforms, and email creation
• Experience supporting sales teams with content used in real conversations
• Ability to work independently and collaborate in a remote team
• Strong sense of ownership and attention to detail

Benefits

• Comprehensive medical, dental, and vision insurance with a generous employer contribution (HMO, PPO, and HDHP options)
• Life insurance at 3x annual salary
• Short- and long-term disability coverage
• Paid vacation and holidays
• 401(k)
• Access to a suite of other benefits through our PEO provider