Marketing Coordinator

Responsibilities

• Develop and maintain referral relationships with physicians, medical practices, schools, mental health professionals, and other community partners.
• Serve as the primary liaison with our outside marketing professionals, helping translate practice priorities into effective marketing efforts.
• Monitor digital advertising performance and coordinate adjustments to Google Ads and other campaigns based on clinician capacity and practice priorities.
• Regularly review our website to ensure clinicians, services, locations, and other information are accurate and that priority services are appropriately highlighted.
• Coordinate with outside professionals to direct overall social media and content strategy and coordinate clinician participation in video, photography, and other content creation.
• Oversee brochures, flyers, referral materials, and other marketing collateral.
• Track marketing and outreach efforts and provide practice leadership with concise updates on performance, priorities, and opportunities.
• Take increasing ownership of routine marketing decisions and projects, bringing major strategic or budget decisions to practice leadership.

Requirements

• Professional marketing, business development, or communications experience.
• Healthcare marketing experience strongly preferred, particularly in medical or behavioral health settings.
• Experience working with digital marketing agencies or outside vendors.
• Working knowledge of Google Ads, websites, digital content, social media, and basic marketing analytics. Hands-on technical expertise is helpful but not required.
• Excellent communication, organization, and project-management skills.
• Ability to work independently, exercise good judgment, identify opportunities, and follow projects through to completion.
• Comfort developing professional relationships with physicians, clinicians, office managers, and community organizations.

Benefits

• Flexible schedule