Responsibilities

• Develop and own the annual activation calendar and on-property programming strategy, identifying opportunities to drive guest engagement, revenue growth, brand awareness, and community partnerships.
• Build and maintain strategic relationships with local partners, vendors, and organizations to enhance programming opportunities.
• Lead the planning, development, and execution of marketing activations and guest experiences in partnership with Operations and other internal stakeholders.
• Programs may include seasonal campaigns, holiday experiences, special events, partnerships, and signature offerings such as hop-on-hop-off wine tours.
• Identify emerging trends and local opportunities to keep the property’s programming competitive and differentiated.
• Lead program planning meetings and cross-functional working sessions; establish agendas, drive alignment, document key decisions, and ensure successful execution against timelines.
• Manage program budgets, track marketing spend, oversee vendor investments, and ensure initiatives are executed within established financial parameters.
• Partner with the Marketing Director to develop and optimize digital content strategies, ensuring website content reflects current programming, promotions, and guest experiences.
• Develop and execute email marketing campaigns that support programming initiatives, guest engagement, promotions, and revenue-driving opportunities. Analyze performance and recommend improvements.
• Develop and maintain organized marketing resources, campaign assets, and program materials to support efficient execution across teams.

Requirements

• A university degree in marketing or business-related discipline with at least one year of relevant experience; or an equivalent combination of education, training and experience.
• General knowledge of marketing tools and techniques, particularly digital marketing.
• Strong written and verbal communication skills, including: The ability to write, proofread and edit reports, business correspondence, and promotional content.
• Effectively present information and respond to questions from team members, managers, clients, guests and the public.
• Detail oriented with strong multi-tasking and organizational skills.
• Solid personal management skills, including time management, planning and organizing, and delivery of results.
• Strong computer literacy in Microsoft Office, especially Word, Excel and Outlook.
• Effective problem solver able to make decisions in routine situations.
• Competency in Adobe Creative Suite and Canva preferred.

Benefits

• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)